Oliver Myles Marketing – Andy Rouse
Cleardata Works in Partnership With Oliver Myles Marketing To Digitise Racing History for Andy Rouse
Oliver Myles Marketing (OMM), a full service marketing agency with a passion for motor sport, approached Cleardata to digitise over 2,800 clippings for four times British Touring Car Championship Winner Andy Rouse.
With a successful racing career which stretched from 1966 to 1995, Andy experienced accomplishments in every car he raced.
Andy is often approached for comment by members of the media for views on a particular race and wanted to access his records of sporting history easily, to review a particular event in his racing and engineering life.
OMM organised the sporting clippings, which were of various size, by year into a specific box and approached Cleardata with the task of scanning the records. Cleardata scanned the clippings, which were both colour and black and white, to high quality digital image. Images were indexed (digitally filed) by year.
The company scanned the articles in their accredited scanning bureau, using the best Kodak scanning technology. High quality digital images were provided, which were individually checked by two separate bureau operatives. The images were then output onto a number of USB’s.
OMM designed bespoke packaging for the USB’s, with distinctive boxes, branded with the famous colours of Andy’s crash helmet, providing a perfect keepsake of his sporting successes, rather than just another USB cluttering a desk.
Chris Phillips, Oliver Myles Marketing
“Andy has always been my racing hero. I’m delighted we could organise the digitisation of the press cuttings with the help of Cleardata and create one area where Andy and his family can quickly recount a particular race or event. A project we thoroughly enjoyed organising“
“I’m very happy with the outcome, the cuttings were organised on a USB clearly segmented by year and file type. With all these clippings, the worry was they could have been lost, damaged or even burnt in a fire. Now they are catalogued, the quality is so good you would never know that you were reading them on screen. It brings my racing heyday back to life and reminds me of some special memories.”